Note: There are no guarantees on how many leads you will receive from a direct mail campaign. The national rate of return on a direct mail campaign is generally 1/2 to 2 percent. The returns have dramatically decreased over the last two years as final expense has become more popular to sell and more saturated in the marketplace. This equals to around 5 to 20 pieces back per 1000. Markets will vary - some markets you may receive more back - others less - the vendors can't control who will be interested. With this return the cost of a lead will range from $73.00 to $18.25 per piece. Depending on your market, you may want to consider ordering Direct Mail Leads by Piece instead of by Mail Drop to ensure a guarantee on your investment. They range from $29.00-$38.00 a piece depending on the piece you choose and state you reside in.
Because there is a delay on how soon a direct mail piece comes in (has to mailed out by vendor and then returned by a perspective client; the process can take up to two weeks), many agents purchase telemarket leads as a fill-in while waiting for direct mail leads to start tricking in. This of course is optional.
